Hasbro Reports $900 Million+ in Q1 Revenue Thanks to MTG

Last updated on April 24, 2026

Silverquill, the Disputant | Illustration by Antonio José Manzanedo

Hasbro held their Q1 earnings call yesterday and reported preliminary Q1 revenue that exceeded projected expectations—the revenue was $970 million to $985 million rather than $909 million. Additionally, they addressed the cyberattack that occurred late March, 2026,, which impacted revenue reporting (though not actual revenue) and will result in Q2 shipping delays for some Hasbro offerings, but not Magic: the Gathering, including the April release of Secrets of Strixhaven.

Hasbro Stock Increase, Driven By Magic

Strike It Rich | Illustration by Volkan Baga

Following the Q1 report, Hasbro’s shares leapt 6.59% on Thursday, settling at $96.58 a share. Much of Hasbro’s success can be attributed to Magic, which has consistently driven the company’s success over the past year. According to the 2025 Q4 earnings call from February 10, Avatar: the Last Airbender becoming the third best selling set, and Lorwyn Eclipsed started 2026 off strong as “the fastest selling Magic IP premier set ever,” outracing Tarkir: Dragonstorm from the previous year.

Growth also affected players and game stores, with organized play participants showing a 22% year over year increase with over a million players at the end of 2025, and a similar 20% increase year over year of stores joining the Wizards Play Network, with over ten thousand registered stores at the end of 2025. Growth in the player base, likely attracted by Universes Beyond sets, can be attributed to the surge in sales, and Hasbro’s growth; in March, as Wizards of the Coast drove 90% of Hasbro’s operating profits in 2025. With two major UB sets yet to release in 2026—The Hobbit and Star Trek—Hasbro will likely continue to have a profitable year.

Cyberattack Impacts Shipping, Full Earnings Release

Irma, Part-Time Mutant | Illustration by Mirko Failoni

The earnings call also addressed the cyberattack that occurred March 28, 2026. Per a press release on April 4, Hasbro responded by taken certain systems offline to protect their data. Hasbro did not disclose the nature of the cyberattack, but warned of “minor delays” resulting from the measures they took to stop the attack.

The cyberattack was addressed in yesterday’s Q1 report. For one, the numbers provided were unaudited data, with the profit range given in place of hard numbers. The cyberattack did not impact the financial results but did delay compiling all information. The full, audited quarterly earnings report will be released on May 20. The attack also did not impact digital play, including Magic Arena and Magic Online.

In addition to the earnings report, the company expects disruptions to invoicing and shipping, to made corrected in the second half of the year. However, these disruptions aren’t expected to impact Magic, with Secrets of Strixhaven’s April release proceeding as planned. As of yet, there is no information about whether or not future sets might see related delays, but it seems likely that the cyberattack presents only short-term disruptions that won’t impact the year as a whole, so we should get all the halflings and klingons our hearts desire at the end of the year.