Week-1 Sales Confirm Edge of Eternities is Another Hit for MTG

Last updated on July 31, 2025

Tannuk, Steadfast Second | Illustration by Pascal Blanchi

Magic's running hot as of late. Final Fantasy was the absolute best-selling MTG set of all time, and by a huge margin at that. It took FIN just a single day to match what the previous best-seller, Lord of the Rings sold in six months, forever demonstrating the appeal of Universes Beyond crossovers. But In-Universe sets are doing very well too: According to Hasbro's earning reports, Tarkir: Dragonstorm also sold exceptionally well.

“Tarkir Dragonstorm is on pace to become the top selling Magic premiere set of all time,” said Hasbro's CEO (and previously Wizards of the Coast's CEO) Chris Cock. “Final Fantasy, the latest release in our Universes Beyond portfolio, is already the highest grossing Magic set ever.”

And according to Magic's Head Designer Mark Rosewater, Edge of Eternities – which launched on MTG Arena last Tuesday, and releases globally on tabletop tomorrow – will join this hot streak of successful Magic sets.

Demanded Space

Tannuk, Steadfast Second | Illustration by Raymond Swanland

“It was a normal sized print run,” said Mark Rosewater in his personal blog, answering a player's question about whether EOE had a smaller print run, and how hard it was to find EOE product boxes at their LGS. “Demand has just been very high for it. As I have said elsewhere, Magic is currently at its all-time high for players.” He also confirmed, in a different post, that Bloomburrow, Duskmourn, and Foundations had all exceeded expectations.

“I was pleasantly surprised by the response to the set,” wrote game shop owner Scott Thorne in a column for  ICv2. “There were almost no preorders, but we have almost sold through all our Bundles and half of our booster boxes.”

As a shop owner, Thorne expressed some concerns about the Spider-Man promos running in the middle of EOE prereleases, but he claimed EOE's prerelease weekend numbers were still “the best I have seen for a Premier set, as compared to a Universes Beyond set, in the last few years.”

And a look at Play Boosters and Collector Boosters sold online seems to confirm these observations.

Comparing Space Apples with Orange Dragons

When using TCGplayer data for Play Booster boxes and Collector Booster boxes as a proxy for how well a set does overall during the 30 days before release (which is, as a rule, when there's the biggest spike in traded product), it looks like Edge of Eternities won't be able to break Tarkir: Dragonstorm‘s record, but will still be one very successful set.

Source: TCGplayer

In the last 30 days, Edge of Eternities sold around 5,800 Play Boosters Displays on TCGplayer, with the price increasing from about $120 at the start of July, to about $137 at the time of writing.

When looking at sold units, that's no match the 12,500 copies that Tarkir: Dragonstorm sold in a similar time window. But space might beat dragons in price: TDM Booster Displays were selling at about $120 on launch week, which supports Mark Rosewater's claim: EOE is beating expectations and it's selling more product than what WotC assumed it would, pushing prices a bit higher.

If we check against the previous In-Universe set, EOE's spaceships leave Aetherdrift‘s vehicles in the dust: DFT sold around 30% less Play Booster boxes than EOE in the 30 days before set launch… and at a much lower price point, too: Just $110, so about 80% less.

Comparisons with previous sets are a bit less straightforward, since before Aetherdrift Play Booster Displays had 36 packs rather than the current 30…

… but even taking into account this difference space soundly beats horror, too: Duskmourn sold about 2,000 boxes (with 36 packs each) on TCGplayer during the 30 days after prerelease, which is a lot less than EOE's 5,800 boxes (with 30 packs). Interestingly, DSK boxes were priced the same (around $135) as EOE boxes on their respective release days, even though EOE boxes are smaller.

It goes without saying that TCGplayer is just a fraction of all MTG product sold, and that it mostly focuses on the US market – but using Play Booster Displays on TCGP as a comparison point across sets, it does look like EOE will be the third best set in the last year.

The trend looks even starker when looking at Collector Booster boxes on the same platform:

Source: TCGplayer

EOE traded about 2,150 units in July, with the price going up from around $325 to $420 during this month, in itself an impressive 30% increase.

Tarkir: Dragonstorm, the best-selling premier set of all time, sold 2,600 Collector Booster Displays in the same time window (so only about 20% more)… but, like in the case of Play Boosters, did so at lower prices: Around $380, again signaling that spaceships are in larger demand than what WotC expected.

Aetherdrift was again left eating space dust, with just around 1,000 units sold at $260. And spaceship again performed much better than horror mansions, with Duskmourn trading about 1,600 Collector Booster boxes in the month before release, at about $220 (nearly half of EOE's price, when comparing both sets during their launch week).

Dragons and sword-wielding Clouds have no reason to worry about their records being broken by Edge of Eternities – but spaceships do seem to be more popular than everything else!