Unbelievable Final Fantasy x MTG Prices Enrage Fans

Last updated on May 1, 2025

Greed – Illustration by Izzy

Final Fantasy x MTG, the upcoming Magic set expected for early June, seems eager to smash every sales record in Magic history even before it’s released. According to Hasbro’s CEO Chris Cocks, it has already outsold Lord of the Rings to become MTG’s best-selling set of all time – and by current Play Booster prices, it looks very likely that it will end up being one of the most expensive MTG sets ever.

According to TCGplayer, Final Fantasy Play Boosters currently cost about $18 in US markets, more than double the $6.99 that WotC officially suggests as their retail price. And they are more than 300% higher than the same product for Tarkir: Dragonstorm, the current MTG set, which according to Magic’s Head Designer Mark Rosewater has received overwhelmingly positive player response.

Presales prices are always greatly inflated, but the trend is also clear when comparing to other unreleased products. Play Boosters from Edge of Eternities, the next MTG set based on a Magic IP, cost about $10 according to MTGStocks. But Marvel’s Spider-Man is about 50% more expensive, costing about $15, yet even the friendly neighborhood spider can’t match Final Fantasy‘s crazy prices. 

UB Prices: To Infinity and Beyond

Cloud, Ex-SOLDIER – Illustration by Justyna Dura

When FIN was announced back in February in WotC’s A First Look at FINAL FANTASY article, players complained very loudly against WotC’s higher price points: Final Fantasy‘s MSRP for Play Boosters were 27% higher than for Aetherdrift or Tarkir: Dragonstorm, while Collector Boosters or Commander Precons had an “UB tax” of 50% or higher.

Hopes of FIN’s prices being a one-time fluke were dashed by Mark Rosewater, who in his personal blog confirmed that “Universes Beyond boosters normally have a higher MSRP”. And later Marvel’s Spider-Man smashed any remaining hope when WotC officially announced it at the exact same price point as Final Fantasy.

Player reactions on social media were overwhelmingly negative, with MTG players routinely puzzled by Final Fantasy being so expensive, and wondering if prices will eventually come down after the set’s out.

Pitchforks Versus Wallets

Y'shtola, Night's Blessed | Illustration by Magali Villeneuve

In spite of the overwhelmingly negativity on Reddit, money talks. Back in February, Final Fantasy sold out on Amazon in a matter of a few days, and remains sold out at the moment of writing.

And although some MTG players blame these buyouts on Final Fantasy art collectors that may have no interest of actually playing with them, it’s clear that a large portion of Magic players see Final Fantasy cards not just as pretty collectibles, but also very playable MTG cards.

As reported earlier this week, Y'shtola, Night Blessed may still be a month away from becoming playable, but the face commander of the Scions & Spellcraft precon is already in the top 20% of most popular commanders in all of Magic. she’s having such an impact on the MTG card market at large that she’s pushing forgotten, bulk-bin draft chaff from older sets into “quite desirable” status.

And if that seems crazy you, Tifa Lockhart kindly asks for you to hold her beer, as she may be poised to pull an even crazier stunt. She’s pushing up the price of her high-synergy cards even though she hasn’t even been officially announced – just an unofficial leak was enough to cause a ruckus.

It all seems to point at a large number of players being quite eager to play with these Final Fantasy cards, not just collect or resell them as an investment. And to be willing to meet WotC’s new, increased prices in order to do so.

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